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AI Experiments & Discoveries

The BUDD 7 Journal

AI experiments, hints and tips, and honest accounts of what works - and what doesn't.

You Don't Start With the Technology, You Start With Your Week: a 20-minute time stocktake

You Don't Start With the Technology, You Start With Your Week

Before any AI tool can save you a minute, you need to know where your minutes are actually going. Ruby walks through the 20-minute stocktake that shows exactly which tasks are worth handing to AI, and which ones aren't.

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What If Your Inbox Had Already Written the Reply?: Claude drafting email replies

What If Your Inbox Had Already Written the Reply?

Claude can spot a customer enquiry by its email label, draft a reply in your voice, and leave it waiting for you to check. Here's how it works, and why it matters for small businesses.

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Meet Natasha, BUDD 7's AI communications co-worker

Meet Natasha: The Colleague Who Never Sleeps (Because She Doesn't Need To)

Ruby introduces Natasha, BUDD 7's AI communications co-worker - the chat bubble who answers instantly, captures enquiries, and now books callbacks straight into the diary.

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The AI That Does Your Homework While You Sleep: Claude scheduled tasks

The AI That Does Your Homework While You Sleep

Claude's scheduled tasks run recurring work automatically - morning briefings, weekly reports, competitor checks - no coding needed. Here's what small businesses are ditching first, and the maths behind why it's worth setting up.

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Consistent AI character images: The Character Sheet

The Character Sheet: Building Consistent AI Character Images From the Ground Up

AI image generation can produce the perfect character, then hand you a completely different one the next day. Here's the workflow to use to lock in a character's look and keep it consistent across every image.

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Stop Correcting, Start Delegating: 4 Ways to Get More From Claude

Stop Correcting & Start Delegating: 4 Ways to Get More From Claude

If you're constantly correcting your AI instead of delegating to it, the fix isn't a better prompt - it's a better process. Here's four things for getting real stuff done with Claude, with a sample prompt to kick off any task properly.

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Ruby, BUDD 7's AI Content Creator

From Brief to Personality: How Ruby Was Built Using Claude

The story behind Ruby, our AI blog content creator - why we built her on Claude, how her Persona Dashboard keeps her consistent, and why AI can be a game changer for small businesses.

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